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At the present time consumers are increasingly inclined  to  use  organic  textile  products manufactured  with  maximum  care  taken  to protect  the  environment and this affects Celebrity Fashion development, too.  The  object  of  the present  study  is  to  compare  the  life  cycle and impact  of  production  processes  of  recycled cotton  with  those  of  conventional  cotton,  in order to demonstrate the enormous advantages for the environment of using recycled cotton in the manufacture of all kinds of textile garments, since this raw material is one of the most sought after textiles for fabric manufacture.

The use of recycled cotton yarn has the advantages of consuming  less water and chemical products, does  not  contaminate  the  subsoil, water  or  air, consumes less energy, recycles textile garments or fabrics which would otherwise become waste, provides  economic  benefts  to  developing countries which have been seriously damaged in recent years due to excessive mass production of cotton, and above all, production costs are lower than  when  using  conventional  or  fully  certifed organic cotton.

According to the May 2007 Vogue appears not to be a short-term trend but one could last multiple seasons. While environmentalism used manifest itself in the fashion  world through a donation of percentage of sales of a product to a charitable cause, fashion designers are now re-introducing eco-conscious methods at the source through the use of environmentally friendly materials and socially responsible methods of production.

According to Earth Pledge, a non-profit organization (NPO) committed to promoting and supporting sustainable development, “At least 8,000 chemicals are used to turn raw materials into textiles and 25% of the world’s pesticides are used to grow non-organic cotton. This causes irreversible damage to people and the environment, and still two thirds of a garment’s carbon footprint will occur after it is purchased.”